During my time working at ProjectSet, I created the content for the Instagram social media posts. This mainly consisted of the graphics and a major portion of the caption copy. 

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When I initially joined ProjectSet, the brand image on Instagram did not appear extremely cohesive. While the main brand colours and logos were used, they were not optimally showcased throughout the feed. All of the illustrations and assets used for the posts were also premade.

 

 As an initial task, I worked on lightly rebranding the Instagram page to incorporate a simple, circular logo I had designed alongside custom made illustrations and assets and I had created. The post content remained targeted towards university students with both educational content and well as event promotion.

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You can see below the before and and after screenshots of the Instagram rebrand along with a curation of graphics posted over the past year.